Web Analytics

Knowing how your campaign is producing will help guide the business to improve it or replace it. Here are a few statistics about e-commerce:

- Over 30% of shoppers were open to buying products from social media platforms.
- 39% of Facebook users like brand pages for research
- 89% of shoppers claim they won't return business after poor customer experience.
- Organic search from Google accounts for about 43% of ecommerce traffic.
- 44% of email recipients purchased at least once through a promotional email.

Sales are important, but if we don't know where the customer has fallen off in the purchase journey, it makes it challenging to correct. Reviewing web analytics will help steer the ship in the right direction.